Did I mention food porn?

Image by alekaptrd Source: http://imgfave.com/view/6595834

Whether you are into sucking or fondling this is explicit food-noir. #Food #Porn. Absolutely suggestive. Highly emotive. But isn’t that what it’s about?

Whether you experience food lust or simply love devouring your dish, we all want extraordinary #food #experiences.

Thank Tetsuya Wakuda and Heston Blumenthal for inspiring generations of chefs around the world. They represent the pinnacle of creativity in the kitchen, and have helped create the Food Porn phenomena.

Their inspiration has transitioned into #Australian #food #marketing and #advertising. Every food image in the media now grooms us to lust after food. If you are into authentic burgers there are plenty of restaurants that get you drooling before you have even placed an order. I am not going to go on and talk about how BIG food corporations are using these ideas to help their brands. Just think McDonald’s.

Too often fine food producers, distributors and retailers rely on the raw unpackaged truth. From a communications standpoint, simple and restrained images will not drive your desired customer response. If for example ‘you are a food manufacturer of raw organic flour’, there is a great opportunity to establish immediate market awareness using unrestrained images to blow your customers’ mind and heart.

The next time you are thinking of creating #food#marketing and promoting your product think Food Porn – raw, unadulterated and palpable. Thrust delicious food images forward to get your customer’s eye. Think ‘Buy me!’

Btw: your sales guys will be most appreciative!

Interested in marketing strategies to inspire your customers? Lindi Glass at Sharper Marketing would love to begin a dialogue with you. Email now.

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